1st November 2011, Kabul

 

TOLO TV announced leading telecommunications operator Roshan as the lead sponsor and energy drink Big Bear as the second sponsor of the extraordinarily popular talent quest “Afghan Star”, which will debut its highly anticipated 7th season on Friday 4th November at 9pm.
Sealing the partnership at TOLO TV headquarters in Kabul today, both sponsors will embark on a highly integrated, on-air and off-air campaign that will incorporate television and radio advertising, product placement, featured product promotions and competitions across traditional media, social networking and digital platforms.

Engineer Baryalay Atefi, Marketing Director for Big Bear added, “Big Bear Energy Drink is an active sponsor of numerous local and international reality and sporting shows, and we are proud to be a partner of ‘Afghan Star’ in its seventh season. We believe the show motivates and inspires thousands of young Afghans across the country and contributes to uncovering new talent, as we have witnessed in the
last 6 seasons of the show.”
Cliff Tendler, Director, Sales, for MOBY Group, which owns and operates TOLO TV said, “The dreams, hopes and aspirations of a generation of
Afghanistan’s youth have been driven by ‘Afghan Star’, the country’s most popular and influential television program. MOBY Group is very
proud of its long-standing relationship with Roshan and we are pleased to once again have Roshan as the lead sponsor of Afghan Star. We
warmly welcome Big Bear to the ‘Afghan Star’ family and thank Big Bear for their support as the second sponsor of Season 7”.
“Afghan Star” blazed a trail of hopeful singing sensations back in 2005, when the country’s greatest ever talent show was launched. The show
has since captured the hearts of Afghans by providing homegrown entertainment and a chance to engage all Afghans through its
multiple voting platforms. It inspired a documentary with the same name, co-produced by Kaboora Production (the producers of
“Afghan Star”), which went on to win two awards at the 2009 Sundance Film Festival.
“Afghan Star” will premiere on TOLO TV on Friday November 4th at 9pm.
For media enquiries or interviews, please contact This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call Sekander Saleh on +93 798 136 980.

 

ABOUT MOBY GROUP MOBY Group owns and operates world-class integrated media industries in developing nations. Its popular and award-winning brands in Afghanistan include TOLO TV, LEMAR TV, ARMAN FM, Arakozia FM, Afghan Scene Magazine, TOLOnews and Kaboora Production. MOBY Group is also a JV partner with News Corporation in the popular FARSI1 and Zemzemeh stations, broadcasting in to Farsi-speaking audiences in Iran and neighbouring countries. Its estimated combined audience size is over 45 million.
ABOUT ROSHAN
Roshan (Telecom Development Company Afghanistan Ltd) is Afghanistan’s leading telecommunications provider, with coverage in over 230 cities and towns and over 5 million active subscribers. Roshan directly employs more than 1,200 people and provides indirect employment to more than 30,000 people. Since its inception eight years ago, Roshan has invested approximately $500 million in Afghanistan and is the country’s single largest investor and taxpayer.
Roshan is deeply committed to Afghanistan’s reconstruction and socioeconomic development. The Aga Khan Fund for Economic Development (AKFED), part of the Aga Khan Development Network (AKDN), is a major shareholder of Roshan and promotes private initiatives and building economically sound enterprises in the developing world. Also owned in part by Monaco Telecom International (MTI) and TeliaSonera, Roshan brings international expertise to Afghanistan and is committed to the highest standards of network quality and coverage for the people of Afghanistan.
ABOUT BIG BEAR
Big Bear Energy Drink is being produced in Germany in its own beverage manufacturing facility conforming to the highest European
standards. Big Bear with its diverse range of products such as BB