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KABUL, Afghanistan (CNN) -- Hundreds of excited music fans wait in line on the lookout for their favorite singers on a hit television show.
Elaha Sorur was the lone female finalist on this season's "Afghan Star," the country's answer to "American Idol."
In
line, bright mod outfits have replaced Kabul's normally conservative
dress code. Onstage, men sport the latest styles. And on TV screens, a
country's new battle between traditional and pop culture plays out.
"For the young generation," says one fan in line, "it's very important to be cool, with a cool mind."
Inside the concert hall, Jahid Mohseni, a 38-year-old Afghan-Australian
media mogul, tries to manage the chaos he's created. Singers, child
acrobats and TV technicians all compete to get his attention before the
start of Afghanistan's biggest night of television.
Mohseni,
who started the country's top television network, Tolo TV, said he's
just trying to revive Afghan culture after the fallow Taliban era when music and television were banned. Watch performances on "Afghan Star" »
"Yes, we are promoting social change, but we cannot push Afghan society
where it doesn't want to go. This is a commercial enterprise, and it's
reflecting what people want," Mohseni said.
In Afghanistan,
more than 60 percent of the population is younger than 25, and judging
by the popularity of "Afghan Star," "they're like people everywhere.
They're not from Mars," Mohseni said.
At the fourth-season finals this year, the audience included those who
sat quietly as well as those who loudly cheered for contestants,
including Naweed Forugh (who would be named the "Afghan Star" winner),
Naweed Sabirpur, Mehran Gulzar and Elaha Sorur, the lone female
finalist.
"Art is in the blood of Afghans and has been for
centuries, and it is still," Sorur said. "During the years of fighting,
the people haven't been able to use their artistry, but with time, it
will get better and better. Afghanistan and the people of Afghanistan
are ready for a change."
But not everyone is happy with
Mohseni's programming choices. Afghanistan's guardians of Islamic
values, the Ulema Council, protested that "Afghan Star" and Tolo TV's
popular Indian soap operas were not part of Afghan culture.
Afghanistan's minister for information and culture even tried to stop
the soap operas in court, claiming that it was a question of national
security.
And last year, a female finalist on "Afghan Star"
received death threats and was forced into hiding after her head scarf
fell to her shoulders during a performance.
"This young woman,
beautiful, dancing with her hair free ... that symbolizes everything
that is forbidden and was forbidden in Afghan culture," said Havana
Marking, director of a documentary about the show's 2008 season, also
called "Afghan Star."
Mohseni points out that Afghanistan is near two powerful neighbors:
India, with a population of 1.1 billion, and Iran, with almost 70
million people (compared with Afghanistan's estimated 34 million).
"You just have to sit down with your critics and explain that if we
don't have Afghan music and entertainment, Bollywood will take over,"
he said.
"We're just trying to hold our own in the middle of what is effectively a cultural war."
That culture war can be seen on Tolo TV.
After meeting with the Ulema Council, Mohseni dreamed up another reality show called "Tartil," or "Koran Star."
The three finalists were quizzed by religious authorities and judged on how well they've memorized passages from the Quran, Islam's holy book.
There were no wild ovations when the winner was announced. But the
finale still produced a bombshell: a shy 16-year-old schoolgirl named
Uzra Mohamedi, who accepted the oversize $3,500 check without cracking
a smile and dressed in a traditional black veil.
Other TV
programming in Afghanistan includes state-run news and lifestyle shows,
a popular locally produced drama about an extended Afghan family, a
sketch comedy show -- and the hit Kiefer Sutherland drama "24."
Mohseni said that "Afghan Star" pushes his country forward in subtle
ways, for instance teaching a few valuable lessons in democracy.
Winners are picked by fans who can vote on their mobile phones -- one
SIM card, one vote.
In previous elimination rounds, losers
sometimes stormed off the set, refusing to accept defeat. But now they
thank their supporters and graciously congratulate the winners.
"This is the educational component of our show, and hopefully it'll rub off on our politicians," Mohseni said.
To coincide with Afghanistan's presidential elections in August,
Mohseni created a reality show called "The Candidate" as a way to
encourage a more robust political debate. Six young Afghans face off in
mock presidential debates and compete in American-style election
campaigns.
In the future, Mohseni said he hopes the
direction of Afghan culture will be decided democratically without
traditionalists imposing values by force or government edicts.
Either way, Tolo TV has an avid audience: According to Mohseni, the
finals of both "Afghan Star" and "Koran Star" won their nights' ratings
races, easily beating the competition.
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