1st November 2011, Kabul
TOLO TV announced leading telecommunications operator Roshan as the lead sponsor and energy drink Big Bear as the second sponsor of the extraordinarily popular talent quest “Afghan Star”, which will debut its highly anticipated 7th season on Friday 4th November at 9pm.
Sealing the partnership at TOLO TV headquarters in Kabul today, both sponsors will embark on a highly integrated, on-air and off-air campaign that will incorporate television and radio advertising, product placement, featured product promotions and competitions across traditional media, social networking and digital platforms.
Roshan are sponsoring Afghan Star for the seventh consecutive year.
Big Bear are first time sponsors.“Roshan is pleased to partner with TOLO TV for the seventh season of ‘Afghan Star’, as part of our commitment to support, showcase and develop local Afghan talent. We believe that ‘Afghan Star’ is an important vehicle to share and promote the country’s diverse regional cultures and experience,” said Altaf Ladak, Chief Operating Officer,
“Since 2004, Roshan, Afghanistan’s leading telecommunications provider, has been supporting MOBY Group, which owns TOLO TV and other leading media brands in the country. Roshan was one of MOBY’s first advertisers and since then, we have grown to be strategic partners,
using telecommunications and media to bring people closer to whom and what’s important to them.”
Engineer Baryalay Atefi, Marketing Director for Big Bear added, “Big
Bear Energy Drink is an active sponsor of numerous local and
international reality and sporting shows, and we are proud to be a
partner of ‘Afghan Star’ in its seventh season. We believe the show
motivates and inspires thousands of young Afghans across the country and
contributes to uncovering new talent, as we have witnessed in the
last 6 seasons of the show.”
Cliff Tendler, Director, Sales, for MOBY Group, which owns and operates
TOLO TV said, “The dreams, hopes and aspirations of a generation of
Afghanistan’s youth have been driven by ‘Afghan Star’, the country’s
most popular and influential television program. MOBY Group is very
proud of its long-standing relationship with Roshan and we are pleased
to once again have Roshan as the lead sponsor of Afghan Star. We
warmly welcome Big Bear to the ‘Afghan Star’ family and thank Big Bear
for their support as the second sponsor of Season 7”.
“Afghan Star” blazed a trail of hopeful singing sensations back in 2005,
when the country’s greatest ever talent show was launched. The show
has since captured the hearts of Afghans by providing homegrown
entertainment and a chance to engage all Afghans through its
multiple voting platforms. It inspired a documentary with the same name,
co-produced by Kaboora Production (the producers of
“Afghan Star”), which went on to win two awards at the 2009 Sundance
“Afghan Star” will premiere on TOLO TV on Friday November 4th at 9pm.
For media enquiries or interviews, please contact
call Sekander Saleh on +93 798 136 980.
ABOUT MOBY GROUP MOBY Group owns and operates world-class
integrated media industries in developing nations. Its popular and
award-winning brands in Afghanistan include TOLO TV, LEMAR TV, ARMAN FM,
Arakozia FM, Afghan Scene Magazine, TOLOnews and Kaboora Production.
MOBY Group is also a JV partner with News Corporation in the popular
FARSI1 and Zemzemeh stations, broadcasting in to Farsi-speaking
audiences in Iran and neighbouring countries. Its estimated combined
audience size is over 45 million.
Roshan (Telecom Development Company Afghanistan Ltd) is Afghanistan’s
leading telecommunications provider, with coverage in over 230 cities
and towns and over 5 million active subscribers. Roshan directly employs
more than 1,200 people and provides indirect employment to more than
30,000 people. Since its inception eight years ago, Roshan has invested
approximately $500 million in Afghanistan and is the country’s single
largest investor and taxpayer.
Roshan is deeply committed to Afghanistan’s reconstruction and
socioeconomic development. The Aga Khan Fund for Economic Development
(AKFED), part of the Aga Khan Development Network (AKDN), is a major
shareholder of Roshan and promotes private initiatives and building
economically sound enterprises in the developing world. Also owned in
part by Monaco Telecom International (MTI) and TeliaSonera, Roshan
brings international expertise to Afghanistan and is committed to the
highest standards of network quality and coverage for the people of
ABOUT BIG BEAR
Big Bear Energy Drink is being produced in Germany in its own beverage
manufacturing facility conforming to the highest European
standards. Big Bear with its diverse range of products such as BB
Regular, BB sugar-free, BB cola and BB coffee is currently present in
more than 20 countries all over the globe. Selling over 20 million cans
yearly; it is known to be one of the best practical beverages that
isfast effective to body in terms of physical and mental acceleration.
Bear is one of the world’s most powerful energy drinks. It is
scientifically formulated to provide an incredible energy boost for
those who lead
active and exhausting lifestyle. Effects are appreciated throughout the
world by top athletes, dope b-boys, students and drivers on long